Sustainable Coaching Podcast | How To Start A Coaching Business

Can You Really Build a Coaching Business Without Social Media?

In this episode of the Sustainable Coaching Podcast, we dive into one of the most powerful tools for establishing yourself as a thought leader, attracting your dream clients, and creating content that works for you around the clock. If you're a coach looking to build a strong personal brand while maintaining consistency without burning out, this episode is for you. Your goal should be to leverage an SEO-driven platform that allows you to reach your ideal audience without fighting social media algorithms in 2025.
Get ready to learn how to position yourself as an expert, expand on your ideas without limitations, and attract the right people who are genuinely interested in your message.
In this episode, you'll learn:
Are you building your coaching business for fast results or sustainable growth?
How can SEO and email marketing replace your reliance on social media?
What content strategy feels most authentic and energizing for your lifestyle?
Remember to join our free community, where we discuss these strategies in depth. Let’s build your business with confidence and sustainability!
Join the Community | Work with Me | LinkedIn 

Why Every Coach Needs a Podcast: Build Authority, Attract Clients, and Grow with SEO

In this episode of the Sustainable Coaching Podcast, we discuss how feeling stuck in your coaching business can be frustrating, but you’re not alone. In this episode, we dive into why your business might feel stagnant and, more importantly, how to break free from that rut. Whether it’s self-doubt, unclear messaging, or an inconsistent strategy, we’re tackling the roadblocks that keep you from growing. I’ll share insights on what’s holding you back and the mindset shifts you need to confidently move forward.
By the end of this episode, you’ll have a fresh perspective on what’s really keeping you stuck and the next steps to get back on track. We’re talking about real, actionable solutions so you can stop spinning your wheels and start making progress. If you’re ready to gain clarity, build momentum, and grow a sustainable coaching business, this episode is for you!
What’s the first step to healing emotional wounds?
How does forgiveness impact your mindset and personal growth?
What strategies can you use to stop reliving past pain and start moving forward?
Don't forget to join our free community, where we discuss these strategies in-depth. Let’s build your business with confidence and sustainability!
Join the Community | Work with Me | LinkedIn 

Feeling Stuck in Your Coaching Business? Here’s How to Get Back on Track

In this episode of the Sustainable Coaching Podcast, we discuss how feeling stuck in your coaching business can be frustrating, but you’re not alone. In this episode, we dive into why your business might feel stagnant and, more importantly, how to break free from that rut. Whether it’s self-doubt, unclear messaging, or an inconsistent strategy, we’re tackling the roadblocks that keep you from growing. I’ll be sharing insights on what’s holding you back and the mindset shifts you need to move forward with confidence.
By the end of this episode, you’ll have a fresh perspective on what’s really keeping you stuck and the next steps to get back on track. We’re talking about real, actionable solutions so you can stop spinning your wheels and start making progress. If you’re ready to gain clarity, build momentum, and grow a sustainable coaching business, this episode is for you!
What hidden mindset blocks are holding you back from growth?
How can you shift your strategy to attract the right clients?
What practical steps can you take today to regain momentum?
Don't forget to scroll down and join our free community, where we discuss these strategies in-depth. Let’s build your business with confidence and sustainability!
Join the Community | LinkedIn 

How to Leverage SEO to Attract Clients and Build Long-Term Authority

In this episode of the Sustainable Coaching Podcast, we dive deep into why SEO is a game-changer for coaches, consultants, and therapists looking to stand out in the crowded online space. If you've ever wondered how to attract your ideal clients, gain long-term visibility, and establish yourself as an industry authority, this conversation is for you. We'll explore how leveraging SEO can create a sustainable coaching business without the pressure of constantly showing up on social media. With the coaching industry evolving, now is the perfect time to position yourself strategically and build a business that lasts.
You'll also hear about Coaching with Confidence, my signature program designed to help you break free from the overwhelm of content creation and start attracting clients effortlessly. This program provides proven strategies, mindset shifts, and powerful tools to help you lead with intention and build a coaching business that aligns with your purpose. If you're ready to make SEO work for you, join our private community on Mighty Networks, check the show notes for the link!
How can SEO help you attract your ideal coaching clients without constantly relying on social media?
What are the biggest mistakes coaches make when trying to rank on Google, and how can you avoid them?
Why is it essential to start using SEO now to create long-term visibility and business sustainability?
Don't forget to scroll down and join our free community, where we discuss these strategies in-depth. Let’s build your business with confidence and sustainability!
Join the Community | LinkedIn 

Avoid the Overwhelm: How to Invest Smartly in Your Coaching Business

In this episode of the Sustainable Coaching Podcast, I’m sharing why starting your coaching business can feel like stepping into a whirlwind of decisions, strategies, and shiny objects that all promise success. But not everything is necessary right away. In this episode, we’re talking about intentional investing—not just with your money but also your time and energy. Knowing what you truly need and how you want to show up in the coaching industry will help you make strategic choices that actually move the needle forward. From selecting the right coaching model to choosing a marketing platform that aligns with your strengths, this conversation is all about setting yourself up for sustainable success.
If you’ve ever felt overwhelmed by all the tools, courses, and platforms out there, this episode will help you simplify your approach. I’ll walk you through how to identify your true business needs, avoid unnecessary expenses, and invest in the right skills that will directly impact your growth. By the end of this episode, you'll have a clearer plan for where to focus your energy and resources so you can build a coaching business that works for you, not against you.
How do you choose the right coaching model before investing in tools or training?
What’s the best way to select a marketing platform that aligns with your strengths?
How can you invest in the right skills and resources to accelerate your business growth?
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Popularity vs. Profitability: The Coaching Shift in 2025

In this episode of the Sustainable Coaching Podcast, I’m sharing my personal journey of navigating a challenging 2024, from balancing my business to managing my health while healing from topical steroid withdrawal. It wasn’t easy, but grace carried me through, and I’m back with renewed energy to pour into this podcast. If you’ve been with me since my Clubhouse days, you know I love to talk, but last year took a toll on me. Now, I’m ready to dive deep into what matters most: building a sustainable coaching business that aligns with your goals and values.
Today, we’re discussing a crucial question for every coach and consultant: Are you chasing popularity or profitability in 2025? Social media has shifted, and it’s vital to know where your energy is best spent. I’ll share how sustainable strategies and SEO helped me grow my business, even when I wasn’t showing up on every platform. Plus, I’ll give you the tools to position yourself as an expert, attract the right clients, and avoid the burnout of chasing trends. If you’re ready to build a thriving, profitable coaching business, this episode is for you!
Are you focusing on gaining followers or building real relationships that lead to paying clients?
How do you identify which platforms align with your goals for profitability versus popularity?
What sustainable strategies can help you position yourself as an expert and attract ideal clients
Join the Community | LinkedIn 

From Burnout to Breakthrough: Redefining Success through Rest and Strategy

In this episode of the Sustainable Coaching Podcast, Marilyn West tackles the burnout that coaches often face and offers insights into how to overcome it, reigniting your enthusiasm for your work and your mission. Marilyn shares her own burnout experience, balancing rebranding and staying active online, and explains how she found renewed energy through mindset shifts, abundance-thinking, and trust in her evergreen content. This episode is about building sustainable, low-stress growth by embracing strategy over hustle.
If you're a new or seasoned coach feeling stretched thin or questioning your passion, this episode will help you reframe burnout as an opportunity for growth and transformation. Marilyn dives into the practical strategies that every coach can use to thrive sustainably, from leveraging evergreen content to diversifying their approach. Tune in to learn how to break free from the pressure to constantly create, regain joy in your work, and align your energy for long-term success.
How can embracing an abundance mindset shift your approach to content creation and client attraction?
What are effective strategies for diversifying your content to ensure it works for you, even when you need a break?
How can honoring your energy and aligning with the right networks lead to greater fulfillment and success as a coach?
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3 Common Mistakes New Coaches Make

In this episode of the Sustainable Coaching Podcast, Marilyn West dives into the critical reasons why so many coaching businesses fail within their first two years. As we enter Q4, it’s the perfect time to reflect on where your business may be falling short and to take actionable steps for growth. Marilyn discusses common roadblocks coaches face, from lacking clarity in their niche to inconsistent marketing, and breaks down strategies to overcome these obstacles and drive business success. This episode is all about building a sustainable coaching practice that doesn’t just survive but thrives.
Listeners will gain insights into how to clearly define their unique value, target the right audience, and develop a consistent marketing strategy that builds trust and authority. Marilyn also shares practical examples to help coaches understand the importance of crafting an irresistible offer and standing out in a crowded market. Whether you're a new coach or looking to revamp your strategy, this episode provides valuable advice to help you navigate the challenges and take your coaching business to the next level.
How do you know if you lack clarity in your niche and how can you define it more effectively?
What are the signs of inconsistent marketing and how can you align your messaging to attract your ideal clients?
Why is a strong offer essential for growth and how can you ensure your offer resonates with your target audience?
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Marketing Made Easy: How to Automate Your Client Journey and Free Up Your Time

In this episode of the Sustainable Coaching Podcast, Marilyn West dives deep into the art of automating your coaching business, from attracting potential clients to nurturing them and making it easy for them to purchase your services. We'll discuss how to streamline your marketing efforts and free up your time so you can focus on what you love: coaching.
How can I attract potential clients without spending hours on social media?
What's the best way to nurture leads and build relationships with potential clients?
How can I make it easy for clients to book appointments and purchase my services?
Join the Community | Instagram | LinkedIn 

Strategies to Scale Your Coaching Business Efficiently

In this episode of the Sustainable Coaching Podcast, Marilyn dives into the key strategies every coach needs to know when scaling a coaching business without sacrificing time, energy, or personal life. She shares insights from her journey, including how she reversed her summer slump by planning and leveraging systems to streamline operations. We’ll discuss how to effectively manage your time, automate processes, and delegate tasks so you can focus on what matters most: growing your business and living the life you love.
 
You’ll also learn the importance of setting boundaries, protecting your most valuable asset (your time), and implementing sustainable systems that align with your long-term goals. Whether you're just starting or looking to scale, this episode will provide actionable strategies to help you build a coaching business that supports your lifestyle and prevents burnout.
How can you leverage systems and automation to save time and increase efficiency?
What strategies can help you avoid burnout while scaling your coaching business?
How can you effectively delegate tasks without losing control over your operations?
Join the Community | Instagram | LinkedIn