Confidently Unstoppable
Welcome to Confidently Unstoppable, the podcast for ambitious women who want to elevate their mindset, build unstoppable confidence, and transform their lives from the inside out.
I’m your host, Marilyn West a confidence coach, wife, girl mom, and Army veteran. I’ve faced personal battles like losing soldiers, the devastating loss of my baby brother, and struggling to find my true self through seasons of anxiety, depression, and loneliness. Through these challenges, I learned how to break free from limiting beliefs and develop unstoppable confidence. Now, I want to help you do the same.
This podcast is your go-to resource for overcoming self-doubt, transforming your inner dialogue, and embracing a growth mindset. Whether you’re struggling with body image, self-love, or building confidence, each episode is designed to empower you with actionable tips, personal stories, and mindset shifts that will propel you toward your full potential.
Join me every week as we discuss body positivity, personal growth, and cultivating lasting confidence that doesn’t rely on external validation. It’s time to embrace the skin you’re in, reshape your mindset, and achieve more than you ever thought possible.
Subscribe now to Confidently Unstoppable and join a movement of women committed to transforming their lives and stepping into their highest potential.
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Episodes
Monday Feb 27, 2023
Monday Feb 27, 2023
The hardest thing you will have to do as a new coach is building awareness and the demand for your signature offer. How do you go from being the subject matter expert in your field to being a trustworthy coach now charging for your expertise? As a new coach, you must build the demand for your offer with marketing. Brand awareness and consistency link to building the know, like, and trust as a Coach.
In this episode, we will discuss the importance of being a new coach and how to maintain visibility to reach your ideal client. It's time to learn to leverage strategies that increase brand visibility and build authority as a Coach.
Topics covered in this episode include:
How to maintain consistency if you work a 9-5
What are the benefits when you position yourself as a thought leader as a New Coach
Why it is important to build an audience of buyers.
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Join Now| Resources | Instagram | LinkedIn
Monday Feb 20, 2023
Monday Feb 20, 2023
Learning how to increase your visibility and brand awareness when starting your coaching business is essential. Marketing your coaching business is a task you will have to do forever, so finding a marketing channel that aligns with your personal and professional life is essential. It's time to learn how to leverage strategies that increase brand visibility and build authority as a Coach.
In this episode, we will discuss how to implement SEO as your primary marketing strategy. We will cover how SEO can help you improve your credibility as a thought leader and gain instant authority.
You'll hear me talk about:
How to successfully implement a Search Engine Optimization (SEO) strategy into your marketing campaign
The benefits of implementing SEO into your marketing campaign as a Coach
How SEO can help you go from unknown to known as a thought leader in your industry by attracting problem-aware leads
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Book A Call| Resources | Instagram | LinkedIn
Monday Feb 13, 2023
Monday Feb 13, 2023
Bootstrapping your coaching business with your 9-5 income can be overwhelming and scary. As someone who leveraged their 9-5 income to build a coaching business, I understand what you're going through.
In this episode, we will discuss the importance of focusing on long-term strategies rather than short-term trends when building a successful coaching business while working a nine-to-five.
You'll hear me talk about:
How seeking validation through certification will have you overspending
The importance of investing in courses and coaches to gain knowledge of marketing and sale skills
How to budget in a start-up as a new business owner
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Book A Call | Resources | Instagram | LinkedIn
Monday Feb 06, 2023
Monday Feb 06, 2023
When starting your coaching business, you probably believe coaching clients would be easy to find and convert consistently. However, finding the right coaching clients interested in your services and willing to invest can be challenging.
This episode will discuss the benefits of strategically building a coaching business and why it is essential to focus on the foundation instead of creating the signature offer without a strategy or plan. You can build a successful coaching business with the right marketing strategies and dedication.
You'll hear me talk about:
Why it is essential to create a business plan
How having an effective marketing and sales strategy is necessary
Why knowing what problem you can solve is important
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Monday Jan 30, 2023
Monday Jan 30, 2023
Knowing your ideal client allows you to customize your marketing approach to deliver the right message in a way that creates an emotional connection through your content as a Coach.
Marketing to everyone leads to no one, so you must market to the audience you can serve very well. When creating content as a Coach, you want to ensure you add value to an audience best suited to your offer.
In this episode of Sustainable Coaching Podcast, we will discuss the importance of why you need to market to your ideal client instead of everyone.
You'll hear me talk about:
Why it is essential to stand out in a competitive market
Why you don't want to dilute your messaging
How much time do you have to hook a prospect
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Monday Jan 23, 2023
Monday Jan 23, 2023
Creating problem-aware content for your ideal clients allows you to speak directly to their needs by giving them a solution to a problem they are trying to solve. A problem-aware client is actively searching for content online.
Learning to create compelling content for your ideal client as a coach will help you stand out from the competition when you understand their needs and desires.
When creating problem-aware content, it is vital to ensure that it is well-written, engaging, and relevant to your audience. By creating content tailored to your ideal client's needs, you will attract the right kind of clients you desire to work with and establish yourself as a thought leader.
In this episode of Sustainable Coaching Podcast, we will discuss how to attract your ideal client through problem-aware content.
You'll hear me talk about:
Problem-aware leads are actively looking for a solution to their problem
Problem-aware leads are further along in the sales process and ready to invest
How you can identify problem-aware leads inside of your sales funnel
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Monday Jan 16, 2023
Monday Jan 16, 2023
Learning how to gain clients without social media is imperative. We often overlook strategies and people that can help us with a successful long-term marketing strategy and default to social media because it is accessible. Quality content is essential in any marketing strategy; however, leveraging quality relationships can help build the know, like and trust even faster and change the trajectory of your business.
In this episode of Sustainable Coaching Podcast, we will discuss how to gain coaching clients without social media.
You'll hear me talk about:
How to find networking opportunities
How to ask for referrals from clients or colleagues
How to implement Search Engine Optimization (SEO) into your marketing strategyEnjoyed the podcast? Show the love by leaving a review.
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Monday Jan 09, 2023
Monday Jan 09, 2023
The overall objective for marketing is to increase brand awareness and maintain visibility to your ideal client as a new coach. Learning how to market your coaching business effectively will allow you to reach more people, build your brand awareness, and generate more leads and sales with sustainability as you scale. Marketing is a learned skill and you will get better over time.
In this episode of Sustainable Coaching Podcast, we will discuss how to market your business as a new coach effectively.
You'll hear me talk about:
How to create a marketing campaign
How to leverage social media to reach your ideal client
How to leverage content marketing to showcase your expertise as a thought leader as a Coach
Enjoyed the podcast? Show the love by leaving a review.
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Monday Jan 02, 2023
Monday Jan 02, 2023
Choosing the best marketing channel for your coaching business will empower you to sustain consistency when marketing your services and program. Learning how to leverage online marketing will increase your marketing efforts and brand visibility quickly and easily.
In this episode of Sustainable Coaching Podcast, we will discuss how to attract clients online as a new coach.
You'll hear me talk about:
How to leverage social media platforms to connect and convert your ideal client
How to leverage Search Engine Optimization (SEO) to increase your brand awareness
How to utilize online marketing to track your results in real-time and make adjustments by analyzing the data
Enjoyed the podcast? Show the love by leaving a review.
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Monday Dec 26, 2022
Monday Dec 26, 2022
Not all marketing channels will be a good fit for your coaching business when starting. When you choose your marketing channel, please make sure it aligns with your strongest skillset and make sure it's where your ideal client research information to solve their problem. Save time and money building on a platform that you will enjoy building a community on.
In this episode of Sustainable Coaching Podcast, we will discuss three important reasons you should align your marketing efforts to your strongest skillset.
You'll hear me talk about:
Aligning your platform of choice to your skillset and season of life and business
How to create a demand in the market with consistency
How to create key performance indicators (KPIs) to make adjustments as a Coach to your business as an entrepreneur
Enjoyed the podcast? Show the love by leaving a review.
Let’s Connect
Website | Resources | Instagram | Join the Society