Sustainable Coaching Podcast | How To Start A Coaching Business

Redefining Success & Aligning Your Business with Your Core Values

In this episode of the Sustainable Coaching Podcast, Marilyn diving deep into redefining success and setting powerful intentions that align with your core values. Over the past few months, I've been reflecting on the true meaning of success and how it feels to pursue growth that doesn’t align with your heart. I discuss my journey of stepping back from the constant pressure to perform on social media and shifting my focus toward creating a coaching business supporting my faith, family, and personal well-being. If you’ve been feeling overwhelmed, stuck, or like you’re not living up to your full potential, this episode is for you.
 
You’ll learn how to create a clear vision for your coaching business that brings fulfillment, not burnout. I’ll also share how setting intentions rather than solely focusing on goals can guide you through uncertainty and keep you motivated. Lastly, we’ll explore what it really means to define success on your own terms and how to build a business that fits into your life, not the other way around.
How can aligning your goals with your core values lead to greater fulfillment in your coaching business?
What’s the difference between setting intentions and setting goals, and why does it matter?
How can you design success for your life while still making a meaningful impact as a coach?
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Six-Figure Coaching Promises: Real Strategies for Real Results

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the unrealistic promises many coaching programs make about achieving six-figure incomes quickly. Rather than chasing these often unattainable promises, Marilyn emphasizes the importance of creating a sustainable lead generation strategy. 
New coaches can build a solid foundation for their businesses by focusing on long-term success and setting realistic expectations. Marilyn explains the significance of Key Performance Indicators (KPIs) and how they can help measure the effectiveness of a strategy. She also highlights the importance of understanding your target audience, creating valuable content, and establishing an authoritative presence. Listeners will learn how to align their coaching strategies with their lifestyles to achieve consistent growth.
How can you create a sustainable lead generation strategy that grows over time?
Why is tracking your progress with KPIs critical to building a successful coaching business?
What should you consider before signing up for programs that promise six-figure income results?
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Mastering SEO for Black Friday: Boost Your Coaching Business Visibility and Sales

In this episode of the Sustainable Coaching Podcast, Marilyn dives into the importance of maximizing your visibility as a coach through SEO strategies for Black Friday. Ensuring your coaching business stands out is crucial as we approach the peak shopping season. 
Whether you're just starting or looking to scale, we'll discuss why now is the perfect time to optimize your website, content, and keywords. We'll also cover practical steps to help you position yourself as the go-to expert in your niche. This episode is sponsored by Coaching with Confidence, my community for coaches looking to elevate their business with SEO strategies.
In this episode, you'll learn:
How can starting an early Black Friday SEO strategy increase your visibility and boost sales?
What are the most effective SEO tactics to implement now to rank higher on search engines by Black Friday?
How do building backlinks and optimizing keywords enhance your credibility and trust with potential clients?
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Balancing Business and Health: A Personal Journey with Eczema and TSW

In this episode of the Sustainable Coaching Podcast, Marilyn shares her ongoing battle with eczema and Topical Steroid Withdrawal (TSW), sharing her journey of managing these health challenges while maintaining a sustainable business. Marilyn touches on her painful experiences, the treatments she has undergone, and how she balances her health and professional life to maintain a healthy work-life balance.
In this episode, you'll learn:
How do you navigate health challenges while running a business?
How can you build a business that aligns with your health and personal well-being?
How does prioritizing health affect your productivity and business success?
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From Confusion to Clarity: A Six-Figure Lead Generation Strategy

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the crucial elements of a six-figure lead generation strategy for coaches, emphasizing clarity, confidence, and consistency as key pillars for success. She highlights the importance of understanding one's niche, target audience, and unique value proposition, alongside the significance of building confidence through skill mastery and consistent action. 
Marilyn also explores the role of SEO in maintaining visibility and relevance in the marketplace, offering practical insights for optimizing content and building credible links. 
In this episode, you'll learn:
How can clarity and confidence impact the quality of leads in a coaching business?
What are actionable steps for integrating targeted keywords naturally into content?
Why is consistency essential for sustaining momentum and achieving long-term success in lead generation?
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Confidence: Mastering Your Mindset for Success

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the pivotal role of confidence in the journey of building a successful coaching business. Explore how mastering your mindset can be the game-changer you've been seeking. Listeners take a look into the heart of building a thriving coaching business.
Marilyn passionately explores the often-overlooked yet essential ingredient of confidence in entrepreneurial success, emphasizing its profound impact on personal and professional growth. Throughout the episode, Marilyn eloquently articulates the significance of mastering one's mindset, highlighting how self-belief and resilience are the cornerstones of a successful coaching business.
In this episode, you'll learn:
How does confidence impact your ability to attract clients and drive business growth?
What are the common manifestations of self-doubt and how can you overcome them?
Why is it essential to cultivate strong communication skills and expand your comfort zone as a coach?
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Podcasting for Profit: Strategies for Business Growth

In this episode of the Sustainable Coaching Podcast, Marilyn discusses the importance of leveraging podcasts for business growth, specifically tailored to coaches, consultants, and therapists. She emphasizes how podcasts can help manage time effectively, position expertise, and reach a global audience. 
In this episode, you'll learn:
How can marketing efforts be balanced with daily responsibilities, especially for those with limited time?
The advantages of podcasting over solely relying on social media algorithms to maintain visibility and client acquisition.
The significance of positioning oneself as an expert through podcasting, implementing sustainable marketing strategies, and investing in quality content production.
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SEO Secrets for Coaches: The Power to Attract Aligned Leads

In this episode of the Sustainable Coaching Podcast, we dive into the critical role of SEO in starting and scaling your coaching business. Discover why SEO strategies are essential for attracting aligned leads and maximizing visibility on platforms like Google, YouTube, and social media. 
Join us as we uncover the secrets behind SEO success and learn practical tips for positioning your expertise effectively. Plus, find out how to set realistic expectations and see results in as little as 30 days. 
In this episode, you'll learn:
How can SEO help you attract the right clients for your coaching business?
What are the key strategies for optimizing your presence on Google, YouTube, and social media?
Why is understanding the timeline and expectations crucial when implementing SEO for your coaching business?
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Mastering Your Messaging: Building a Profitable Coaching Business Around Your Offer

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the critical topic of building a profitable coaching business centered around your unique offer, emphasizing the importance of mastering messaging and marketing alignment. 
 
Listeners will learn valuable insights on understanding their offer, creating a demand, and building a comprehensive strategy to attract their ideal clients. 
 
Through engaging discussions and practical advice, Marilyn shares strategies to elevate your coaching business's success.
In this episode, you'll learn:
What steps can you take to understand and define your unique coaching offer?
How can you effectively create urgency and demand for your coaching services?
What strategies should you implement to build a comprehensive marketing strategy around your offer and attract your ideal clients?
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Lead Generation: Strategies for Six-Figure Growth

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into effective lead-generation strategies for new coaches aiming to achieve a six-figure income without overthinking or overspending. Marilyn demystifies common myths surrounding successful coaching businesses and offers tangible advice on gaining clarity in your niche, understanding your target audience, and defining your unique value proposition. 
She emphasizes the importance of mastering a specific skill set for lead generation, such as SEO, and shares insights on the significance of having meaningful conversations with potential clients. Additionally, Marilyn highlights the value of quality over quantity in building a coaching business and introduces her SEO-focused cohort for coaches looking to scale their businesses sustainably.
In this episode, you'll learn:
What is the key factor to consider when developing a lead generation strategy as a coach?
How can gaining clarity on your niche, target audience, and unique value proposition impact your coaching business success?
Why do coaches need to focus on quality rather than quantity when attracting clients? 
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