Sustainable Coaching Podcast | How To Start A Coaching Business

Embrace Change: Starting Over and Slowing Down

In this episode, Marilyn West discusses the significance of embracing change and prioritizing self-care on the entrepreneurial path. As someone who has weathered the challenges of entrepreneurship since 2012, Marilyn shares her insights on starting over and slowing down, emphasizing the importance of aligning vision with values and cultivating resilience. 
Through candid anecdotes and practical advice, listeners will discover how to define their vision, scale wisely, and adapt to setbacks in their coaching business journey. 
How can defining your vision and values help you navigate the entrepreneurial landscape? 
What strategies can coaches employ to start small and scale wisely? 
How can cultivating resilience and adaptability lead to sustainable success in coaching businesses?
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Embrace the Journey: Becoming the Coach You Aspire to Be

In this episode, Marilyn West delves into the crucial concept of embracing the journey of personal and professional growth as a coach. She shares her own experiences and insights, emphasizing the importance of patience, resilience, and self-belief in navigating the challenges of building a coaching business. 
Through candid anecdotes and practical advice, Marilyn encourages listeners to adopt a growth mindset, set smart goals, and overcome setbacks with determination
In this episode, you'll learn:
What mindset shift is essential for coaches aspiring to success? 
How can setting smart goals accelerate your progress as a coach?
What strategies can you employ to cultivate resilience and overcome obstacles on your coaching journey?
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Start Your Coaching Business With A Scalable and Sustainable Strategy

In this episode, Marilyn West delves into maintaining consistent sales within your coaching business, steering away from superficial marketing tactics and focusing on sustainable strategies. We explore the significance of positioning yourself as an expert, understanding the dynamics of marketing and sales funnels, and mastering SEO techniques to attract problem-aware leads. 
In this episode, you'll learn:
How can positioning yourself as an expert elevate your coaching business and attract the right clientele?
What are the key components of an effective marketing funnel, and how do they contribute to consistent sales flow?
Why is mastering SEO crucial for attracting qualified leads who are actively seeking solutions to their problems?
JOIN Coaching with Confidence | Instagram | LinkedIn 
 

Attracting Aligned Leads From Instagram: The SEO Secrets for Coaches

In this episode, Marilyn dives into the world of video podcasting and its potential for content repurposing, particularly in the context of leveraging SEO on Instagram. She shares her recent viral success story on Instagram, reaching a million in reach by implementing savvy SEO strategies and reintroducing her digital product, Savvy SEO, to help coaches attract aligned leads. 
Through a series of questions, Marilyn guides listeners to explore key insights, including understanding the Instagram algorithm's focus on psychographics, the importance of user experience in content creation, and the influence of AI on SEO and content quality. 
Marilyn emphasizes the shift from static posting to engaging video content, urging coaches to adapt to evolving trends and prioritize building connections with their audience. She also announces her commitment to weekly podcast episodes and encourages coaches to join the Savvy SEO Squad to elevate their social media presence and attract their ideal clients.
In this episode, you'll learn:
What are the crucial elements of the Instagram algorithm that coaches need to understand for successful content strategy?
How can coaches optimize user experience on Instagram to enhance engagement and attract their target audience?
What role does AI play in influencing SEO on Instagram, and how can coaches leverage AI tools to elevate their content quality and brand visibility?
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Strategic Success: Mastering the Art of Client Attraction and Sales

In the Sustainable Coaching Podcast, host Marilyn West delves into the crucial intersection of content marketing strategy and the customer journey for coaches in 2024. She emphasizes the importance of a well-defined approach to increase brand visibility, generate leads, and drive sales. 
Marilyn provides actionable insights on assessing whether you need to focus on visibility, leads, or sales and how to align your content strategy accordingly. From understanding the stages of the customer journey to implementing sustainable lead generation systems, she guides coaches in building a strong foundation for their businesses. Join Marilyn as she explores the strategic approach that empowers coaches to make sales consistently while avoiding the pitfalls of aimless content creation.
In this episode, you'll learn:
Do you need to increase visibility?How to identify if your audience lacks belief in your expertise.
Strategies to position yourself as a thought leader.
The importance of strategic and consistent visibility on social media.
Are you struggling to generate leads?Building sustainable lead generation systems.
Crafting valuable and converting lead magnets.
Personalizing the lead generation experience for your audience.
Is driving sales your current focus?Implementing a personalized follow-up sequence.
Leveraging email sequences and platforms like ConvertKit.
Building trust and credibility to convert leads into satisfied clients.
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Mindset Mastery: Navigating Entrepreneurial Challenges

In the Sustainable Coaching Podcast, host Marilyn West delves into crucial aspects of entrepreneurial success in 2024. She kicks off the new year with a focus on self-mastery, particularly addressing the significant impact of mindset on building a thriving coaching business. 
Marilyn explores three key challenges faced by entrepreneurs: fear of failure, imposter syndrome, and resistance to change, and she provides actionable insights on overcoming these hurdles. 
Listeners will gain valuable strategies to navigate the complex journey of entrepreneurship, ensuring they build a resilient mindset for sustained success. Listen in while Marilyn discusses the importance of embracing digital marketing trends, self-awareness, and aligning with like-minded individuals to master both mindset and marketing.
In this episode, you'll learn:
How to overcome the fear of failure and build resilience in launching your coaching offers.
Strategies for dealing with imposter syndrome, especially after experiencing rapid growth on social media.
The significance of embracing change in digital marketing trends and staying competitive in 2024.
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Mastering Instagram Growth in 2024: SEO Strategies Unveiled!

In the Sustainable Coaching Podcast, host Marilyn West delves into the dynamic world of Instagram growth in 2024, unveiling the crucial role of SEO strategies in boosting visibility and business visibility. 
Marilyn passionately guides listeners through actionable tips to leverage SEO on Instagram, emphasizing the importance of profile optimization, keyword-rich captions, and engaging content creation. Discover how to enhance your Instagram presence and accelerate your business growth by implementing Marilyn's expert insights.
In this episode, you'll learn:
How can optimizing your Instagram profile lead to significant follower growth?
Why is incorporating relevant keywords in captions and hashtags essential for visibility?
What role does consistent engagement play in Instagram's algorithm and higher visibility?
Attend the Workshop | Join the Community | Instagram | LinkedIn 

Navigating Marketing in 2024: AI, SEO, and Self-Mastery for Sustainable Business Growth

In the Sustainable Coaching Podcast, host Marilyn West shares her marketing predictions for 2024. She talks about AI, the importance of the customer journey, and how these are crucial to future marketing strategies.
She also discussed the significance of mindset development and the power of self-mastery in building a successful business. She gives tips on using AI effectively, the impact of SEO and diversifying content, and the shift towards sustainable strategies. Marilyn predicts many business leaders will move away from Instagram towards more SEO-driven platforms like YouTube. She advises listeners to be adaptable to ever-changing online marketing trends.
Tune in to discover how to leverage AI, prioritize sustainability in your marketing strategies, and embrace content diversity for long-term success.
In this episode, you'll learn:
How can AI revolutionize your business?
Why is mindset development crucial for business consistency and growth?
What strategies can you adopt for sustainable and profitable marketing in 2024?
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Organic Marketing Strategies for Coaches Working a 9-to-5

In the Sustainable Coaching Podcast, host Marilyn West delves into strategic methods for aspiring coaches looking to grow their business while managing a 9-to-5 job. She emphasizes the importance of building authority and trust in your niche and provides insights on hosting engaging webinars and workshops as effective organic marketing techniques. Marilyn also highlights the significance of developing a strong online presence through SEO optimization, offering practical advice on conducting keyword research and incorporating SEO strategies across various platforms.
Listeners will discover how to maximize their reach by leveraging strategic partnerships and co-hosting events, ultimately gaining exposure and connecting with potential clients. The episode concludes with a reminder of the power of SEO in boosting visibility and authority, providing valuable insights for coaches navigating the transition from corporate to coaching. 
In this episode, you'll learn:
How hosting webinars and workshops elevate your coaching business while working a 9-to-5?
What steps can you take to optimize SEO and increase your visibility on various platforms?
Why is developing strategic partnerships crucial for expanding your reach and promoting your coaching business effectively?
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2023 Reflections and 2024 Revelations: Scaling with SEO, Instagram Virality, and Client-Centric Strategies

In the Sustainable Coaching Podcast, host Marilyn West takes us on a journey through her transformative 2023 and shares her exciting plans for 2024. She discusses her experience with a traumatic brain injury, the shift from Clubhouse to Instagram, and the success of leveraging SEO for virality. 
Marilyn emphasizes the importance of aligning your marketing channel with your strongest skillset and unveils her decision to focus more on client-centric strategies in the coming year. Listen to discover the lessons she learned in 2023, the balance she seeks in her professional life, and the evolution of her coaching community. Get ready for insights on the power of consistency, commitment, and the game-changing impact of SEO in the world of coaching.
In this episode, you will learn:
How did Marilyn navigate the challenges of a traumatic brain injury and turn them into opportunities for growth and connection?
What insights does Marilyn share about the shift from Clubhouse to Instagram and the impact of leveraging SEO for virality?
Why is Marilyn moving towards a more client-centric approach in 2024, and how can coaches find the right balance between lead generation and client attention?