Sustainable Coaching Podcast | How To Start A Coaching Business

Elevate Your Coaching Business Growth With Organic Marketing Strategies

In the Sustainable Coaching Podcast, host Marilyn West provides tips on how to grow a coaching business organically by focusing on creating compelling content, leveraging social media, utilizing testimonials, and focusing on collaboration and referrals. Marilyn emphasizes the importance of the buyer's journey in creating content and the value of consistently engaging with your audiences. 
The episode also highlights the significance of maintaining a strong online presence. Marilyn concludes with the idea that small, everyday efforts can significantly scale your coaching business.
In this episode, you will learn:
What strategies can significantly impact your coaching business growth?
 How does compelling content contribute to your business success?
What role does social media play in connecting with your audience, and how can you leverage its power for organic growth? 
Why are client testimonials a game-changer in building credibility and expanding your coaching business?

90 Days to Transform Your Coaching Business: The Power of Focus and Action

In the Sustainable Coaching Podcast, host Marilyn West dives into the transformative power of 90 days of focus in your coaching business can make a difference. You'll discover the psychology behind why a 90-day timeframe can lead to significant progress because of our minds. You will also learn how to tailor your marketing strategies to maintain consistent visibility to your ideal client. 
We also explore the benefits of positioning yourself as a trusted source and how showing up is essential for building know, like, and trust with your audience. Don't miss this episode if you want to start your coaching business and scale your high ticket off with sustainable strategies. 
In this episode, you will learn:
How can 90 days of focused effort change the direction of your coaching business?
What role does human psychology play in the 90-day goal-setting strategy?
Why is consistency and showing up crucial for building a successful coaching business?

Accelerating the Buyer’s Journey: How to Build Know, Like and Trust with SEO and Email Marketing

In the Sustainable Coaching Podcast, host Marilyn West talks about how the buyer's journey is changing, impacting how coaches need to market their services for long-term success. You'll discover the reasons behind the extended buyer's journey and learn strategies to adapt, including the importance of SEO and email marketing, nurturing your audience, and building trust through content and collaborations. 
The extended buyer's journey now takes three to six months, and the reasons behind this shift include information overload and the complexity of high-ticket coaching offers.
In this episode, you will learn:
How has the buyer's journey shifted in recent times, and what does it mean for coaches? 
What can coaches do to leverage SEO and email marketing to attract clients effectively? 
How can content and collaboration play a crucial role in building trust and credibility in the coaching industry?

Struggling to Attract Clients: Master Client Attraction by Niching Down

In the Sustainable Coaching Podcast, host Marilyn West discusses the importance of defining and focusing on your niche for effective client attraction. This episode explores the strategies and tactics to attract the right clients to your coaching practice. 
Listen to discover the "secret sauce" of starting and scaling your coaching business with the power of targeting your ideal clients through compelling content and the significance of crafting an unique value proposition in alignment with your niche. The episode also provides insights on strategically positioning yourself as an expert and showcases your expertise effectively. In this journey from confusion to client attraction, the episode emphasizes consistency and dedication in communicating your value and expertise to your ideal audience.
In this episode, you will learn:
Why is niching down essential for client attraction?
How to create compelling content that speaks to your ideal clients' needs and desires.
What strategies can you use to position yourself as an expert in your niche and consistently attract clients?

Nailing Your Niche: Attracting Clients Made Easy

In the Sustainable Coaching Podcast, host Marilyn West discusses why it is essential to Nail Your Niche" in your coaching business. Are you struggling to attract the right clients and feeling overwhelmed by your marketing efforts? In this enlightening discussion, we explore the challenges of not having a clear niche, the benefits of niching down, and practical steps to help you identify your coaching niche. 
You'll discover how narrowing down your niche can reach and align your expertise with your passion. Plus, we emphasize the importance of understanding your audience's needs, differentiating yourself in the market, and refining your niche over time. Tune in to learn how to create a coaching business that resonates with your ideal clients, attracts them effortlessly, and helps you stand out in a crowded market. Are you ready to take your coaching career to the next level? 
In this episode, you will learn:
How can niching down help you attract more of your ideal clients and improve your coaching expertise?
What practical steps can you take to identify your niche, including using social media insights effectively?
How can surveys and polls on social media provide you with valuable insights to curate content that resonates with your target audience, leading to meaningful conversations and conversions?

From Overwhelm to Thriving: Setting Goals and Taking Action

In the Sustainable Coaching Podcast, host Marilyn West addresses feeling overwhelmed by not achieving your goals, particularly in your coaching business. She shares insights and strategies on how to shift from feeling overwhelmed to taking effective action.
Marilyn emphasizes the need for action, measurable progress, and a clear vision for your coaching business to create momentum and success. She invites listeners to join her community and commit to building a profitable and sustainable coaching business.
In this episode, you will learn:
What are KPIs, and why are they essential for your coaching business?
How can KPIs help you measure your progress and execution?
What are lead indicators, and why are they essential for driving results?
How can setting clear goals and timelines help you stay productive and avoid distractions?

Attracting High-Ticket Clients Through Strategic Brand Positioning

In the Sustainable Coaching Podcast, host Marilyn West dives into the critical role of brand positioning for coaches and how it directly impacts attracting the right clients. Discover the secrets to effective brand positioning and understand how it's more than just a logo or a website. It's about creating a strong, irresistible brand identity that resonates with your target audience. 
Listen in to learn the essential elements that set you apart from your competition, making your coaching offer stand out and leveraging your authentic story to establish authority and attract clients in alignment with your coaching mission.
In this episode, you will learn:
How can effective brand positioning influence your success as a coach?
What key elements make your coaching offer unique and appealing?
How can you use your authentic story to enhance your brand positioning and attract the right clients?

Mastering the Entrepreneur Mindset: Building Your Coaching Business with Confidence

In the Sustainable Coaching Podcast episode, host Marilyn West delves into cultivating an entrepreneurial mindset for success. Listeners will discover how to embrace innovation, take calculated risks, and develop resiliency in the ever-changing coaching world. 
Marilyn also discusses the importance of self-mastery and the value of clear goal-setting and action-planning. Listen to practical tips on overcoming common challenges for long-term coaching success. 
In this episode, you will learn:
What is the key to building an entrepreneurial mindset for your coaching business? 
How can self-assessment help you break free from past experiences and failures? 
What are the components of a successful morning routine that fosters an entrepreneurial mindset?

Coaching with Confidence: Navigating the Transition from 9 to 5 to Full-Time Coach

In the Sustainable Coaching Podcast episode, host Marilyn West discusses the essential steps and considerations when transitioning from a traditional 9-to-5 job to a full-time coaching practice. She shares personal experiences and expert insights to guide you through this significant career shift, emphasizing the importance of thorough financial planning, skill development, and emotional preparedness. 
In this episode, you will learn:
What are the key financial aspects before leaping into coaching full-time?
How can you strategically position yourself as a specialized coach to attract clients?
What strategies can help manage emotions and overcome common challenges during this transition?

Consistency and Credibility: Building Trust and Authentic Connections as a Coach

In the Sustainable Coaching Podcast episode, host Marilyn West dives deep into the coaching world. She discusses a critical aspect of your coaching journey: building trust and credibility as a new coach. Have you ever wondered how to make potential clients believe in your expertise? Are certifications and credentials enough? 
Marilyn discusses the importance of aligning your marketing strategy with your strengths and building a professional online presence, as well as why it's crucial to lead people back to your website and email list to foster meaningful conversations and convert leads into clients.
Marilyn also talks about how continuous learning, staying up-to-date in your field, and showcasing your knowledge through case studies and testimonials can help you gain trust and credibility as a coach. She also emphasizes that certifications and credentials alone won't land you coaching clients; it's about how you show up and build your reputation over time.
In this episode, you will learn:
Why is sharing valuable content so crucial for new coaches?
How can you demonstrate your expertise effectively?
What are the keys to an effective marketing strategy for coaches?