Sustainable Coaching Podcast | How To Start A Coaching Business

Navigating the Coaching Industry As A Woman of Color

In this episode of the Sustainable Coaching Podcast, host Marilyn West embraces a thought-provoking episode. Join us as we delve into a candid and unscripted discussion on a recent business meetup experience. 
Marilyn reflects on being the only woman of color in the room and dissects the complex interplay of diversity, inclusion, and authenticity within the coaching industry. Tune in to explore the power of representation, the significance of cultivating inclusive coaching spaces, and the impact of showing up authentically. 
In this episode, you'll learn:
How does the presence of diverse voices contribute to more equitable coaching environments? 
What challenges and opportunities arise when one's coaching journey intersects with questions of privilege and inclusion? 
How can coaches break free from the confines of perfectionism and embrace their unique, authentic selves?
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The Entrepreneurial Mindset: Navigating Growth and Resilience

In this episode of the Sustainable Coaching Podcast, host Marilyn West for an insightful discussion as we explore the significance of building a sustainable coaching business, emphasizing its benefits and long-term impact on you and your clients. 
Discover the critical role of visibility in your coaching journey and the strategies for maintaining a consistent flow of leads. Discover the secrets of sustaining growth, fostering resilience, and overcoming self-doubt as you navigate the challenges of entrepreneurship. Learn how to shape a coaching legacy that leaves an enduring imprint on the industry.
In this episode, you'll learn:
Why is sustainability crucial for your coaching business's success and longevity?
How can a well-structured marketing strategy drive constant growth and lead generation?
What is the key to building resilience and overcoming self-imposed limitations in your coaching journey?
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Effective Strategies For Lead Generation For Coaches

In this episode of the Sustainable Coaching Podcast, host Marilyn West discusses the importance of lead generation. As a coach, your content marketing strategy must align with your strengths and preferences of how you want to give away valuable content online. Marilyn also discusses the significance of website optimization and how it can help build credibility and trust among potential leads while driving organic traffic. 
Scaling a coaching business will need a consistent and effective lead-generation strategy. Marilyn also talks about the power of podcasting to boost visibility and attract leads. Tune in to gain insights on converting leads now and in the future.
In this episode, you'll learn:
How content marketing can help grow your coaching business sustainably. 
Why it is essential to optimize your website to attract and convert leads.
How email marketing helps build an engaged community. 
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Sustainability: Positioning Your Coaching Business for Long-Term Success

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into the sustainability phase of a coaching business. New coaches often burn out quickly, struggling to balance income-producing activity and value creation. In this insightful discussion, we explore the concept of sustainability, focusing on how it can empower coaches to amplify their impact while enjoying the fruits of their labor. 
You can learn the signs indicating that you've achieved sustainability and the importance of knowing when to shift priorities to cut unnecessary expenses and focus on enhancing the client experience. 
In this episode, you'll learn:
How can you position yourself as a trusted authority by emphasizing value over revenue?
What are the key markers of reaching the sustainability phase? 
How can you wisely allocate resources and invest in growth while maintaining profitability? 

Scaling Your Coaching Business: From Foundations to Flourishing

In this episode of the Sustainable Coaching Podcast, host Marilyn West takes you on the journey of how to scale your coaching business. Join us for Part Two of our five-day series as we delve into a coaching business's "scaling" phase. 
Discover how to standardize processes, solidify a winning methodology, and seamlessly transition from one-on-one coaching to high-impact group programs. Marilyn West shares insights from her experience of why she decided to implement a boot camp to launch the open cart of the Sustainable Coaching Society program.
In this episode, you'll learn:
How does the scaling phase differ from the rest?
What strategies can you implement to standardize processes and optimize client management?
Why is it essential to implement seamless technology with scalability features?
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Starting Your Coaching Business: Building Relationships, Authority, and Implementing Processes

In this episode of the Sustainable Coaching Podcast, host Marilyn West guides aspiring coaches through the essential steps of launching a successful coaching business. As a seasoned expert in coaching, Marilyn shares insights and actionable advice for those ready to leap into the coaching industry. 
Listeners will learn how to strategically build genuine relationships to cultivate an audience of potential clients, how to establish their authority in their niche by focusing on a specific problem they can solve, and the importance of developing efficient processes and systems for a seamless client experience. Tune in to discover how to navigate the starting phase of your coaching journey and lay the foundation for sustainable growth.
In this episode, you'll learn:
How to build authentic relationships to create an audience of potential buyers.
How to establish your expertise as a person of authority by focusing on a specific problem you can solve.
How to develop effective processes and systems for a seamless client experience.
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Overcoming Imposter Syndrome and Building Confidence as a Coach

In this episode of the Sustainable Coaching Podcast, host Marilyn West delves into the critical aspects of building a thriving coaching business. Through her engaging discussion, listeners will discover the key elements necessary for crafting an authoritative presence in the coaching industry while cultivating sustainability. 
 
Marilyn shares insights on attracting problem-aware leads, maintaining marketing momentum, and positioning oneself effectively. She highlights the significance of embodying social, emotional, intellectual, and physical confidence as a coach. Tune in to learn how to strategically navigate platforms, manage emotions, master messaging, and prioritize self-care for lasting success.
In this episode, you'll learn:
How can coaches attract problem-aware leads and maintain marketing momentum?
What role does confidence play in establishing authority and authenticity?
How can coaches strategically choose and align their preferred social media platforms for success?
What are the pillars of confidence (social, emotional, intellectual, physical) every coach embraces?
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Three Essentials for Launching Your Coaching Podcast

In this episode of the Sustainable Coaching Podcast, host Marilyn West delves into the fascinating world of podcasting, equipping listeners with the knowledge needed to kickstart their podcast as a coach. 
Marilyn shares insights on navigating the process of recording the first episode while leveraging your coaching expertise. She emphasizes that starting a podcast isn't just about recording episodes, it's about strategically positioning yourself as a thought leader and maximizing your reach.
 
In this episode, you'll learn:
How to record quality content without all the bells and whistles. 
How to gain topical authority as a new podcaster.
How to craft engaging content that will keep your listeners coming back. 
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From Corporate to Coach: Unleash Your Expertise for a Thriving Coaching Business

In this episode of the Sustainable Coaching Podcast, host Marilyn West takes listeners on a journey from the corporate world to the coaching realm, demonstrating how to leverage their corporate knowledge and experience to kickstart a successful coaching business. As an experienced coach, Marilyn shares valuable insights on building authority, positioning expertise for profit, and embracing growth in the coaching industry.
She highlights the importance of confidence and believability, encouraging new coaches to draw upon their corporate background to establish themselves as trusted sources of guidance and advice. Listeners are guided through translating their skills and experience into an impactful coaching business, with practical advice on refining their unique value proposition, designing effective coaching programs, and strategically leveraging their professional network.
In this episode, you'll learn:
How to confidently transition from the corporate world to the coaching industry, utilizing your corporate expertise as an asset.
The significance of building authority and becoming a go-to person in your coaching niche to attract and retain clients.
Strategies for leveraging your professional network, collaboration, and genuine relationships to propel your coaching business forward.
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How to Turn Your Passion into a Profitable Coaching Business

Are you passionate about helping others achieve their goals and unlock their full potential? It's time to turn your passion into profit by starting your coaching business!
Whether it's life coaching, career coaching, fitness coaching, or any other niche, Sustainable Coaching Society can help you jumpstart your business. If you have the idea of starting your coaching business but don’t understand how to put this into action, and you’re feeling a little overwhelmed as if you’re even qualified to call yourself a coach, this program is for you.
I’m here to teach you how to leverage what you know and to empower you to show up as the expert that you!
If you have tried it all and are still stuck, join the Sustainable Coaching Society. It’s a group program for coaches teaching you how to leverage your knowledge to sign your first coaching client within 90 days.
The cart closes on July 25, 2023. We can't wait to have you as a part of the community.
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