Confidently Unstoppable

Launching a Podcast in 2024: Building Authority, Repurposing Content, and Growing Your Brand

In this episode of the Sustainable Coaching Podcast, in an exciting episode released on International Podcast Day, host Marilyn West delves into the compelling reasons why coaches should seriously consider launching their own podcast in 2024. We explore the strategic advantages of podcasting to enhance your authority, repurpose high-performing content, and amplify your personal brand in ways that social media platforms can't match. 
Listen in to discover how podcasting enables you to connect with a global audience and how it provides a unique opportunity to get vulnerable and build trust with your ideal clients. We also share insights into the cost-effective aspects of starting a podcast and discuss the potential for exponential growth in your coaching business. 
In this episode, you will learn:
why should coaches embrace podcasting in 2024? 
What are the key benefits of repurposing content through podcasting? 
how can this medium help you build a more authentic and successful coaching brand?
Enjoyed the podcast? Show the love by leaving a review. 
Are you ready to scale your coaching business sustainably and confidently? 
Let's Connect
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Building a Meaningful Connection With Your Audience

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives into the power of cultivating meaningful connections with your audience, even when you have a smaller following. Marilyn shares personal insights and strategies to make the most of your small audience to establish yourself as a trusted source to succeed in your coaching business. 
Tune in to find out how to engage effectively with your audience, provide valuable content without giving away your secret sauce, and leverage your personal story to build trust and relatability. Join us as we explore how a smaller audience can be your playground for growth and influence. 
In this episode, you will learn:
How can engaging with your audience lead to building trust and authority?
What are effective ways to provide valuable content without revealing all your secrets?
Why is sharing your personal journey and vulnerabilities a key to connecting with your audience on a deeper level?
Enjoyed the podcast? Show the love by leaving a review. 
Are you ready to scale your coaching business sustainably and confidently? 
Let's Connect
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Mastering Your Mindset To Build An Impactful Business

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into the transformative power of mastering your mindset, focusing on personal and entrepreneurial growth. We'll explore the psychology behind success, the importance of a growth mindset, and how to combat self-doubt effectively. 
Join us as we introduce "Coaching with Confidence," a membership program designed to help you declutter your mind, build self-awareness, and supercharge your journey toward success. Are you struggling with self-doubt? Wondering how to develop a growth mindset? Ready to unlock your full potential? 
In this episode, you will learn:
How does cultivating a growth mindset impact your entrepreneurial journey?
What strategies can you employ to combat mental clutter and achieve mental clarity for success?
Why is building sustainable habits and self-belief crucial for long-term entrepreneurial growth?
Enjoyed the podcast? Show the love by leaving a review. 
Are you ready to scale your coaching business sustainably and confidently? 
Let's Connect
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Feeling Overwhelmed? Mastering Productivity With Clear Goals

In this episode of the Sustainable Coaching Podcast, host Marilyn West talks about the common challenge faced by many coaches feeling overwhelmed. She addresses how being overwhelmed impacts productivity. 
Since content is everywhere, more entrepreneurs are finding themselves stressed. So, it is critical to reduce information overload by having a healthy balance between consuming and creating content. Implementing clear business goals and marketing strategies is the key to long-term success in the coaching industry.
In this episode, you will learn:
How can setting clear boundaries help you navigate the demands of your coaching business effectively?
Why is investing in your professional growth crucial for elevating your coaching practice?
What strategies can you employ to reduce information overload?
Enjoyed the podcast? Show the love by leaving a review.
Are you ready to scale your coaching business sustainably and confidently? 
Let's Connect
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Building a Coaching Business for Your Future Self

In this episode of the Sustainable Coaching Podcast, host Marilyn West talks about hitting a milestone in her podcast journey. She reflects on the incredible journey of her 50th episode and discusses the vital concept of building a coaching business with an eye on the future. 
Marilyn discusses the importance of building a business with your future self in mind to help manage your energy effectively, make disciplined choices for sustainable growth, and strategically hire mentors for skill development. She also discusses the power of taking action to gain clarity and confidence in your coaching journey that aligns with your long-term goals and dreams. 
In this episode, you will learn:
What strategies can you use to manage your energy and productivity? 
How can discipline and imperfection propel your coaching business forward?
What are the benefits of hiring mentors for skill development? 
How does taking action lead to clarity and confidence in your coaching journey?
Enjoyed the podcast? Show the love by leaving a review. 
Are you ready to scale your coaching business sustainably and confidently? 
Let's Connect
Join the Bootcamp | Join the Community | Instagram | LinkedIn 

Mastering Your Messaging: Building a Coaching Brand With Authority

In this episode of the Sustainable Coaching Podcast, host Marilyn West delves deep into the art of "Mastering Your Messaging" for coaches, uncovering its pivotal role in building a thriving coaching brand. You'll discover the power of crafting a Unique Value Proposition (UVP) tailored to your ideal clients, allowing you to attract and engage with the right audience while repelling those who aren't the right fit. 
Aligning your messaging with key areas such as health, wealth, and relationships to expand your reach, credibility, and specialization is essential to positioning yourself as an authority in your niche. Are you ready to transform your coaching business and connect with your tribe effectively? 
In this episode, you will learn:
What does it take to build an audience of buyers? 
How can you align your UVP with the big industry categories? 
Why is clarity around your UVP essential for effective messaging?
Enjoyed the podcast? Show the love by leaving a review. 
Are you ready to scale your coaching business sustainably and confidently? 
Let's Connect
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How To Stand Out and Thrive

In this episode of the Sustainable Coaching Podcast, host Marilyn West discusses how to stand out by building authority as a coach and how it can set you apart in the coaching industry. We explore the quickest way to start standing out as a coach and discuss practical strategies for establishing yourself as an expert. You'll learn how to choose your niche effectively, the importance of niche specialization, and its long-term benefits to your coaching business. 
Discover why trust and credibility are vital, how to maintain authority over time, and the power of client testimonies and case studies. We also emphasize the significance of personal branding, authentic messaging, and their role in attracting your ideal clients. 
How can I effectively choose my coaching niche to stand out?
What strategies can I use to maintain trust and credibility with my clients?
Why is personal branding crucial in the coaching industry, and how can I authentically share my story to attract the right clients?
Enjoyed the podcast? Show the love by leaving a review. 
Are you ready to scale your coaching business sustainably and confidently? 
Let's Connect
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Selling the Transformation, Not Just the Features

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into the art of coaching. She discusses why relying on your coaching program's features won't guarantee its success. We explore the importance of selling the transformation and the emotional journey your clients desire. 
Discover how to build a strong personal brand that sets you apart in the coaching industry and why consistency in your presence and engagement is key to creating a loyal following. Learn how to connect with your audience on a deeper level, tapping into their emotions and effectively marketing your coaching business.
In this episode, you will learn:
Why is it crucial to sell the feeling and transformation rather than just focusing on program features?
How can you build a personal brand that stands out in the coaching industry?
What role does consistency play in establishing trust and attracting loyal clients to your coaching business?
Enjoyed the podcast? Show the love by leaving a review. 
Are you ready to scale your coaching business sustainably and confidently? 
Let's Connect
Join the Bootcamp | Join the Community | Instagram | LinkedIn

Scaling Your Coaching Business: Mastering the Art of Solution Selling and Sustainable Growth

In this episode of the Sustainable Coaching Podcast, host Marilyn West talks about her unique strategy regarding solution selling and sustainable growth for aspiring coaches. Join us as we explore the key strategies and insights that can help you build a thriving coaching practice, attract online leads without feeling salesy, and leverage various marketing channels effectively. 
You'll discover how to identify your unique selling proposition, craft a compelling signature offer, and sell your coaching services authentically. Plus, we'll walk you through the step-by-step process of optimizing your marketing campaigns for SEO across your website, podcast, and Pinterest. Ready to take your coaching business to the next level? 
In this episode, you'll learn:
How to identify your unique selling proposition and stand out in the coaching industry.
The secrets to crafting a compelling signature offer that resonates with your ideal clients.
The art of solution selling: Turning leads into customers without feeling overly salesy
Are you ready to scale your coaching business sustainably and confidently? 
Enjoyed the podcast? Show the love by leaving a review. 
Let's Connect
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Navigating the Coaching Industry As A Woman of Color

In this episode of the Sustainable Coaching Podcast, host Marilyn West embraces a thought-provoking episode. Join us as we delve into a candid and unscripted discussion on a recent business meetup experience. 
Marilyn reflects on being the only woman of color in the room and dissects the complex interplay of diversity, inclusion, and authenticity within the coaching industry. Tune in to explore the power of representation, the significance of cultivating inclusive coaching spaces, and the impact of showing up authentically. 
In this episode, you'll learn:
How does the presence of diverse voices contribute to more equitable coaching environments? 
What challenges and opportunities arise when one's coaching journey intersects with questions of privilege and inclusion? 
How can coaches break free from the confines of perfectionism and embrace their unique, authentic selves?
Enjoyed the podcast? Show the love by leaving a review. 
Let's Connect
Join the Bootcamp | Join the Community | Instagram | LinkedIn