Sustainable Coaching Podcast | How To Start A Coaching Business

How to attract your first client within 90 days with simple strategies

Are you ready to start your coaching business but feeling overwhelmed? 😕 
Sustainable Coaching Society is a program for aspiring and new coaches. This program is designed to leverage your knowledge to sign your first client within 90 days. 
We understand your challenges and want to ensure you have all the knowledge and tools necessary to build a successful, sustainable, and profitable coaching business. You will build an impactful coaching business and attract your first client within 90 days.
Are you ready too?
✅ Identify your ideal client and create an irresistible signature offer they can't resist
✅ Master the art of effectively marketing and selling your coaching services to reach your target audience
✅ Learn how to build a sustainable business model that allows you to scale with ease
✅ Learn how to optimize your website and content for the search engines so you can attract problem-aware leads actively searching for a coach
✅ And so much more!
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How to build a sustainable coaching business even when social media fails

Instagram is down! Yes, you read that right! But before panic sets in, let me assure you that I've got an ace up my sleeve that will keep you ahead of the game, even in the midst of this unexpected challenge.
You see, I'm right in the middle of a highly anticipated launch, and Instagram's downtime could have thrown a wrench in our plans. However, I refuse to let it stress me out, and neither should you. Why? Because the strategy I teach is designed to overcome obstacles and keep you on track, no matter what comes your way.
Unlike the traditional approach advocated by most gurus, which involves exhausting 2-3 week launches, I believe in something different - sustainability. 
I teach coaches, just like you, a one-week strategy that saves time, energy, and your sanity. By focusing on the most impactful activities, we can achieve remarkable results without burning out.
Now, you might be wondering, "What is this 3-step client attraction strategy all about?" Well, my friend, it's the secret sauce that has helped numerous coaches like yourself magnetize their ideal clients and propel their businesses forward. And I'm thrilled to remind you that the doors to this game-changing program will swing wide open on Jul 17, 2023
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Here’s what happens when you implement an effective marketing campaign

Knowing how to increase brand awareness organically and build genuine connections with your audience is a sustainable strategy to implement as a new coach. Taking the time to cultivate an audience of highly engaged buyers who resonate with your coaching business's mission. 
In this episode, we'll discuss the significance of engagement from your target audience is important. When you implement an effective marketing strategy tailored to their needs, you can attract individuals genuinely interested in your coaching services. This leads to higher-quality leads and meaningful interactions, which are crucial for conversions.
Topics covered in this episode include:
Why you should select a platform that aligns with your preferences, allowing you to nurture relationships and build trust with potential clients
Why coaches should think about what strategies they can sustain in the long run and the energy they can invest
Why consistency is key, and coaches should find their rhythm while training their audience on how they want to show up
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How to sign your first coaching clients without paid marketing

Signing your first coaching client doesn't have to be complicated. Building connections organically will allow you to build an audience of buyers that trust you. To scale your coaching business, you need to be able to sell your services effectively and consistently. 
In this episode, we'll discuss the importance of understanding that everything you do in your business is part of a funnel. Whether potential clients discover you on social media or other means, you can still attract clients without paid advertising and convert.
Topics covered in this episode include:
How to leverage your existing network? 
Why does providing valuable content establish you as an authority in your industry? 
Why implementing a long-term sustainability organic marketing strategy is effective? 
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How to Increase Your Visibility and Convert More Clients As A New Coach

Implementing and maintaining an organic marketing strategy allows you to have control over your brand's messaging and positioning as you learn and understand your ideal customer. By using organic marketing, you can adapt and evolve your strategy as needed, ensuring that it aligns with your business goals and stays relevant to your target audience.
In this episode, we'll talk about your offer as a coach. When you discuss your offer, you build authority in your industry and reaffirm your passion for your work. You also create a genuine connection with potential leads, which can lead to more engagement and sales.
Topics covered in this episode include:
How to leverage your existing network to attract your first client? 
Why does providing valuable content establish you as an authority in your industry? 
Why implementing a long-term sustainability organic marketing strategy is effective? 
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Here’s why it may be hard signing your first coaching client

Learning how to embrace your season of being uncomfortable and learning how you want to show up in the coaching space is essential. Many coaches commonly experience Imposter syndrome, but it doesn't have to hold you back. 
In this episode, we'll discuss overcoming imposter syndrome and how it may stop you from signing your first client as a new coach. We'll talk about the three most prominent limiting beliefs that hold coaches back, how to get into the right safe spaces, and the clarity formula for taking action and getting the results you want.
Topics covered in this episode include:
How to overcome imposter syndrome and build confidence.
How to utilize the clarity formula to take action and get the desired results.
How to stop delaying your success and start signing clients.
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How to Build Your Confidence as a Coach

Many coaches commonly experience Imposter syndrome, but it doesn't have to hold you back. First, it's essential to identify the root causes of your imposter syndrome. What are the thoughts and beliefs that are holding you back? Once you've identified these, you can start to challenge them.
For example, you might believe you need to be qualified to be a coach because you lack experience. However, if you take a step back and look at your skills and knowledge, you'll likely have much to offer your clients.
Another common cause of imposter syndrome is comparing yourself to others. It's easy to get caught up in comparing your journey to someone else's, but this is a recipe for disaster. Everyone's journey is different, so focus on your progress and achievements.
Finally, it's important to celebrate your successes. When you achieve something, take a moment to acknowledge your accomplishment. This will help you to build your confidence and self-belief.
In this episode, we're talking about imposter syndrome and how to overcome it so you can show up like an expert in your coaching business. By following the tips in this episode, you can learn to overcome imposter syndrome and show up like the expert you are.
Topics covered in this episode include:
How to Identify and address the root causes of imposter syndrome?
How to shift your mindset from self-doubt to confidence?
How to stop comparing yourself to others and celebrate your success? 
How to take action, even if it's not perfect
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Overcoming Limiting Beliefs As A Coach

To be a successful coach, you need to have the right mindset. This means believing in yourself, your abilities, and your ability to help others. It also means overcoming limiting beliefs about money, success, or your worth.
Many coaches have limiting beliefs about money that hold them back from success. These beliefs might include "I'm not good enough to charge a lot of money" or "Money is hard to come by." If you have these beliefs, it's important to challenge them and start working on overcoming them.
In this episode, we discuss the four key factors that coaches need to consider to be successful: mindset, money beliefs, marketing, and market research. We also discuss how to overcome limiting beliefs about money, how market research validates your offer, and how to create a marketing campaign that resonates with your target audience.
Topics covered in this episode include:
How do you Identify your limiting beliefs about money and start working on overcoming them?
How do you utilize market research to understand the needs and pain points of your target audience?
Why should you create a marketing strategy tailored to your target audience?
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Mastering Your Mindset and Unleashing Your Potential

When starting your coaching business, it's essential to understand the importance of a growth mindset to overcome limiting beliefs and imposture syndrome. We explore the impact of a fixed mindset and how it influences decision-making, action-taking, and attracting clients. 
In this episode, we delve into the power of mindset while building a successful coaching business. Marilyn West discusses how imposter syndrome and negative self-talk can hinder your ability to show up as your most authentic self as an expert. Listen in as we discuss how to uncover the secrets to unlocking your coaching potential by mastering your mindset and confidence.
Topics covered in this episode include:
Why understanding your mindset and confidence is essential?
How negative self-talk creates self-doubt and fear? 
How to break free from imposter syndrome? 
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Crafting Authentic Coaching Content With AI

AI is a powerful tool, but it's crucial to be aware of the pros and cons of utilizing AI to soon in your coaching business. It's essential to be the director of your coaching business and effectively guide AI to achieve quality content with personalization. AI can be your brainstorming bestie, but knowing your brand messaging, values, and voice is essential before you dive in. 
In this episode, we explore how AI can assist in generating content ideas and creating personalized content that aligns with your coaching goals and serves your audience.
Topics covered in this episode include:
When should coaches implement AI apart from content creation, but understanding human connection remains paramount?
How to be the director of your coaching business and effectively guide AI tools to achieve quality content?
How to embrace clarity, authenticity, and your unique value proposition while utilizing AI to speed up content creation?
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