Sustainable Coaching Podcast | How To Start A Coaching Business

The 4 Types of Confidence Every Coach Needs

It’s time to discover strategies to boost self-assurance, overcome fears, and develop a growth mindset. As coaches, we often face risks, stagnation, and self-doubt. But fear not! Finding the most authentic way that aligns with you to interact comfortably with others is essential.
In this episode, we discuss the four types of confidence that every coach needs: social confidence, emotional confidence, intellectual confidence, and physical confidence. We explore how these types of confidence can help coaches build their businesses and achieve their goals.
Topics covered in this episode include:
Why is to choose the right platforms to connect with your ideal clients?
Why is it important to learn how to manage your own emotions and those of your clients effectively?
How does being a lifelong learner propel your coaching success?
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Your Coaching Client is Everywhere: Nurturing Your Audiences and Building Trust

By understanding your ideal clients, you can easily create content including their needs and desires to build a deep connection in which they will perceive they can trust you and will be more likely to have conversations with you.
In this episode, we dive into the idea that your client is everywhere and explore how you can leverage different platforms to build an audience of buyers. As a coach, it's essential to understand the needs and desires of your ideal clients to create content that resonates with them. We'll debunk the notion that you must focus on omnipresence and discuss the importance of remaining consistent on one platform.
Topics covered in this episode include:
Why is it important to understand your ideal client's needs and desires?
Why should you choose a social media platform you enjoy being on? 
Why is it important to know that every action you take within your coaching business is part of a funnel?
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Starting, Scaling, and Sustaining Your Coaching Business

Learning to embrace the Optempo of starting a coaching business is imperative. As a coach, embracing sustainability and developing a business that can be maintained and scaled effectively is crucial. 
 
In this episode, we discuss how to avoid burnout while starting your coaching business. Marilyn shares her expertise in building a coaching business that thrives through sustainability and simplicity. Marilyn brings a strategic approach to entrepreneurship with her Military Leadership and HR Operations background. Tune in as she breaks down the phases of starting a coaching business and emphasizes the importance of sustainability.
Topics covered in this episode include:
Why is it important to understand the different phases of business?
How taking messy action can help you assess what is sustainable and effective for your coaching business?
How to embrace the optempo when you are moving at a fast pace?
 
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How to Establish Yourself as a Person of Authority as a New Coach

When starting as a coach, it is essential to build an audience of buyers by establishing yourself as a person of authority in your coaching industry. In the beginning, you have to share your knowledge, and don't be afraid to write blog posts and give talks. The more you share, people will see you as an expert.  
In this episode, we discuss establishing yourself as a person of authority, even if you're starting. There are a few key things you can do to develop yourself as an expert in your field:
Topics covered in this episode include:
Why is it important to be consistent and share your knowledge regularly?
Why is it important to be authentic and let your personality shine through your work?
How can you be helpful and seen as someone of authority by sharing resources to help your ideal client improve their lives by solving a problem for them?
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How to Leverage Your Uniqueness to Attract More Coaching Clients

In today's crowded coaching market, standing out from the competition is more important than ever. You need to articulate what makes you unique to attract more clients and grow your business. Your experience, expertise, personality, or approach to coaching can make you memorable as a coach.
 
In this podcast, we will discuss identifying what makes you unique and why you need to create a unique selling proposition (USP). An USP statement clearly articulates what you offer and how you differ from other coaches. Your USP should be clear, concise, and persuasive.
 
Topics covered in this episode include:
Why is it important to identify what makes you stand out?
Why is building a coaching business based on your experience and expertise essential?
How can you create a blueprint for others from what you have learned and achieved to help your future clients overcome their challenges and reach their goals?
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The Secrets to Outselling Your Competition As A Coach

Many coaches struggle with messaging and connecting to their ideal clients when starting. That's why it's essential to understand the power of one as a new coach. Understanding your unique selling proposition allows you to develop a marketing strategy your target audience can relate to. 
 
In this podcast, we will discuss why it is essential to reverse engineer your coaching business. The first step to outselling your competition is knowing the problem you can solve and knowing their needs and wants. What are they doing well? What are they doing poorly? What are their strengths and weaknesses? Once you understand your competition well, you can develop a marketing strategy to outsell them. 
 
Topics covered in this episode include:
How to stand out as a coach by understanding the power of one?
Why is it essential to identify and understand your competition's unique selling proposition? 
Why must you create your unique selling proposition and develop a strong marketing strategy?
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How to Stop Procrastinating and Start Taking Action In Your Coaching Business

Procrastination is a common problem that can hold coaches back from achieving their goals. Many factors cause procrastination, including fear of failure, perfectionism, and a lack of motivation. However, there are several things that coaches can do to overcome procrastination and start taking action.
In this podcast, we will discuss the common problem of procrastination and how to overcome stagnation and start taking action in your business. We will also share tips on staying focused and motivated to create a routine so you can focus on the most critical tasks.
 
Topics covered in this episode include:
How to break down large tasks into smaller ones?
How to eliminate distractions so you can stick to your specific tasks? 
How to take breaks effectively so you don’t experience burnout throughout the day? 
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3 Reasons Why Coaches Struggle With Consistency and Discipline

Implementing consistency and discipline inside your coaching business will allow you to achieve your goals faster. There will be times when you don't feel like showing up. Identify why you started the coaching business and determine what consistency looks like for you. 
 
In this podcast, we will discuss the importance of consistency and discipline. We will also share some tips on how to stay motivated and on track. You need to have the discipline to show up to build the marketing momentum you need. 
 
Topics covered in this episode include:
 
Why do you need to create goals for your coaching business?
How can perfectionism hold you back from reaching your goals? 
How to channel your fear of failure and stop procrastinating? 
 
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Faith and Entrepreneurship: A Journey of Faith My First Year As A Full-Time Coach

Starting your coaching business is a journey that is full of ups and downs, but it is also incredibly rewarding. There will be times when you feel like you are on top of the world, and there will be times when you feel like you are drowning. If you are willing to put in the effort, you can build a profitable and sustainable coaching business.
 
In this episode, we will discuss balancing and releasing unrealistic expectations and timelines in your first entrepreneurial year. We must trust that God has a plan for our lives and that his timing is always perfect.
 
Topics covered in this episode include:
 
How to have faith knowing your timing may not be God's timing
Why you need to focus on the process and the outcome, which you can't control?
Implement sustainable marketing strategies that align with your God-given talents.
 
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The Burnout Solution: How to Build Your Coaching Business Without Feeling Overwhelmed

As a new coach, your visibility and consistency will be more critical than your certifications. People are more likely to hire someone they know and trust. You can build trust and credibility with potential clients by increasing your visibility and showing up online.
 
In this episode, we will discuss the importance of increasing your visibility and building a strong online presence. There are a number of ways to increase your visibility as a coach, and it is important to pick a marketing channel you enjoy being on. 
 
Topics covered in this episode include:
How to leverage content marketing and social media platform to build an audience of buyers 
How to implement a content strategy to maximum visibility
How to create a pattern of consistency that feels good to you
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