Sustainable Coaching Podcast | How To Start A Coaching Business
Sustainable Coaching Podcast is for new and aspiring coaches ready to start their coaching business. Are you stuck in stagnation and your coaching business is still a thought? Do you feel like everyone values your advice, and you find yourself the go-to person for others’ problems to solve? Have you ever wondered if you could attract clients while working your 9-5 without being overwhelmed? What if I told you, you could start a successful coaching business without paid advertisement and posting 3-5 times a day on social media? Welcome! Hey, I’m Marilyn West. A wife, a girl-mom, and an Army Veteran. I believe in impact before income! The more significant impact you make, the more income you will too. This podcast will teach you how to start your coaching business with sustainable strategies. I aim to help aspiring and new coaches step into their passion and start their online coaching business, knowing your experiences and skills are enough. I help coaches create their signature offers and show them how to use their unique experiences to create a successful coaching business. I provide guidance and resources to build a profitable coaching business without sacrificing family time. In Sustainable Coaching Society, you will gain insight into the strategies needed to create a successful online coaching business and access to a community of like-minded individuals. So if you’re ready to pursue your passion and transform lives, I look forward to helping you turn your dreams into reality. Enjoyed the podcast? Show the love by leaving a review. Let’s Connect Say Hello -＞ https://www.instagram.com/sustainablecoachingco/ Connect -＞ https://sustainablecoaching.com Join the Society -＞https://sustainablecoaching.com/coaching-program
Listen on:
Episodes
Monday Apr 03, 2023
Monday Apr 03, 2023
Being in a season of feeling overwhelmed and exhausted because of unrealistic expectations as a New Coach isn't the business you probably had in mind. You may feel pressure to succeed, please your clients, and stop bootstrapping your business. It's important to remember that taking things slow and asking for help when needed is okay. It's also essential to take care of yourself physically and mentally.
In this episode, we will discuss the importance of taking care of yourself personally and professionally as a New Coach. It's time to build a business around your desired life instead of a business that doesn't bring you joy.
Topics covered in this episode include:
How to prioritize your tasks to make the most significant impact on your day
How to rest and recharge to fire up those endorphins
Why it is important to celebrate your success along
Enjoyed the podcast? Show the love by leaving a review.
Let's Connect
Start Coaching | Resources | Instagram | LinkedIn
Monday Feb 27, 2023
Monday Feb 27, 2023
The hardest thing you will have to do as a new coach is building awareness and the demand for your signature offer. How do you go from being the subject matter expert in your field to being a trustworthy coach now charging for your expertise? As a new coach, you must build the demand for your offer with marketing. Brand awareness and consistency link to building the know, like, and trust as a Coach.
In this episode, we will discuss the importance of being a new coach and how to maintain visibility to reach your ideal client. It's time to learn to leverage strategies that increase brand visibility and build authority as a Coach.
Topics covered in this episode include:
How to maintain consistency if you work a 9-5
What are the benefits when you position yourself as a thought leader as a New Coach
Why it is important to build an audience of buyers.
Enjoyed the podcast? Show the love by leaving a review.
Let's Connect
Join Now| Resources | Instagram | LinkedIn
Monday Feb 20, 2023
Monday Feb 20, 2023
Learning how to increase your visibility and brand awareness when starting your coaching business is essential. Marketing your coaching business is a task you will have to do forever, so finding a marketing channel that aligns with your personal and professional life is essential. It's time to learn how to leverage strategies that increase brand visibility and build authority as a Coach.
In this episode, we will discuss how to implement SEO as your primary marketing strategy. We will cover how SEO can help you improve your credibility as a thought leader and gain instant authority.
You'll hear me talk about:
How to successfully implement a Search Engine Optimization (SEO) strategy into your marketing campaign
The benefits of implementing SEO into your marketing campaign as a Coach
How SEO can help you go from unknown to known as a thought leader in your industry by attracting problem-aware leads
Enjoyed the podcast? Show the love by leaving a review.
Let's Connect
Book A Call| Resources | Instagram | LinkedIn
Monday Feb 13, 2023
Monday Feb 13, 2023
Bootstrapping your coaching business with your 9-5 income can be overwhelming and scary. As someone who leveraged their 9-5 income to build a coaching business, I understand what you're going through.
In this episode, we will discuss the importance of focusing on long-term strategies rather than short-term trends when building a successful coaching business while working a nine-to-five.
You'll hear me talk about:
How seeking validation through certification will have you overspending
The importance of investing in courses and coaches to gain knowledge of marketing and sale skills
How to budget in a start-up as a new business owner
Enjoyed the podcast? Show the love by leaving a review.
Let's Connect
Book A Call | Resources | Instagram | LinkedIn
Monday Feb 06, 2023
Monday Feb 06, 2023
When starting your coaching business, you probably believe coaching clients would be easy to find and convert consistently. However, finding the right coaching clients interested in your services and willing to invest can be challenging.
This episode will discuss the benefits of strategically building a coaching business and why it is essential to focus on the foundation instead of creating the signature offer without a strategy or plan. You can build a successful coaching business with the right marketing strategies and dedication.
You'll hear me talk about:
Why it is essential to create a business plan
How having an effective marketing and sales strategy is necessary
Why knowing what problem you can solve is important
Enjoyed the podcast? Show the love by leaving a review.
Let's Connect
Book A Call | Resources | Instagram | LinkedIn
Monday Jan 30, 2023
Monday Jan 30, 2023
Knowing your ideal client allows you to customize your marketing approach to deliver the right message in a way that creates an emotional connection through your content as a Coach.
Marketing to everyone leads to no one, so you must market to the audience you can serve very well. When creating content as a Coach, you want to ensure you add value to an audience best suited to your offer.
In this episode of Sustainable Coaching Podcast, we will discuss the importance of why you need to market to your ideal client instead of everyone.
You'll hear me talk about:
Why it is essential to stand out in a competitive market
Why you don't want to dilute your messaging
How much time do you have to hook a prospect
Enjoyed the podcast? Show the love by leaving a review.
Let’s Connect
Book A Call | Website | Resources | Instagram | Join the Society
Monday Jan 23, 2023
Monday Jan 23, 2023
Creating problem-aware content for your ideal clients allows you to speak directly to their needs by giving them a solution to a problem they are trying to solve. A problem-aware client is actively searching for content online.
Learning to create compelling content for your ideal client as a coach will help you stand out from the competition when you understand their needs and desires.
When creating problem-aware content, it is vital to ensure that it is well-written, engaging, and relevant to your audience. By creating content tailored to your ideal client's needs, you will attract the right kind of clients you desire to work with and establish yourself as a thought leader.
In this episode of Sustainable Coaching Podcast, we will discuss how to attract your ideal client through problem-aware content.
You'll hear me talk about:
Problem-aware leads are actively looking for a solution to their problem
Problem-aware leads are further along in the sales process and ready to invest
How you can identify problem-aware leads inside of your sales funnel
Enjoyed the podcast? Show the love by leaving a review.
Let’s Connect
Book A Call | Website | Resources | Instagram | Join the Society
Monday Jan 16, 2023
Monday Jan 16, 2023
Learning how to gain clients without social media is imperative. We often overlook strategies and people that can help us with a successful long-term marketing strategy and default to social media because it is accessible. Quality content is essential in any marketing strategy; however, leveraging quality relationships can help build the know, like and trust even faster and change the trajectory of your business.
In this episode of Sustainable Coaching Podcast, we will discuss how to gain coaching clients without social media.
You'll hear me talk about:
How to find networking opportunities
How to ask for referrals from clients or colleagues
How to implement Search Engine Optimization (SEO) into your marketing strategyEnjoyed the podcast? Show the love by leaving a review.
Let’s Connect
Book A Call | Website | Resources | Instagram | Join the Society
Monday Jan 09, 2023
Monday Jan 09, 2023
The overall objective for marketing is to increase brand awareness and maintain visibility to your ideal client as a new coach. Learning how to market your coaching business effectively will allow you to reach more people, build your brand awareness, and generate more leads and sales with sustainability as you scale. Marketing is a learned skill and you will get better over time.
In this episode of Sustainable Coaching Podcast, we will discuss how to market your business as a new coach effectively.
You'll hear me talk about:
How to create a marketing campaign
How to leverage social media to reach your ideal client
How to leverage content marketing to showcase your expertise as a thought leader as a Coach
Enjoyed the podcast? Show the love by leaving a review.
Let’s Connect
Book A Call | Website | Resources | Instagram | Join the Society
Monday Jan 02, 2023
Monday Jan 02, 2023
Choosing the best marketing channel for your coaching business will empower you to sustain consistency when marketing your services and program. Learning how to leverage online marketing will increase your marketing efforts and brand visibility quickly and easily.
In this episode of Sustainable Coaching Podcast, we will discuss how to attract clients online as a new coach.
You'll hear me talk about:
How to leverage social media platforms to connect and convert your ideal client
How to leverage Search Engine Optimization (SEO) to increase your brand awareness
How to utilize online marketing to track your results in real-time and make adjustments by analyzing the data
Enjoyed the podcast? Show the love by leaving a review.
Let’s Connect
Website | Resources | Instagram | Join the Society